How to turn lurkers into commenters on LinkedIn
LinkedIn is the world’s largest professional network. With over 675 million monthly users, the platform is a goldmine for portraying your brand message far and wide. Just like Facebook and Instagram, LinkedIn users are at the mercy of an algorithm that dictates how your content will perform.
A guide to LinkedIn for creative freelancers
While it may not be the first platform to come to mind, LinkedIn is a highly effective tool for promoting your creative business. Whether you’re a copywriter (like me), designer, illustrator, animator or any other type of creative freelancer, LinkedIn can be a fantastic outlet...
How I generate copywriting enquiries on LinkedIn
As a freelance copywriter, LinkedIn is one of my main revenue drivers. The leads I receive on LinkedIn at all inbound – meaning I don’t (typically) read out to other people with a sales pitch. Equally, I’ll caveat this article by saying that this is a slow burn approach.
GUEST BLOG: Personal branding in photography with Lauren McWilliams of For You Photography™
Hey everyone, I’m Lauren McWilliams Owner and Photographer of For You Photography™ and I was over the moon to be asked to write a guest blog for Content By The Sea all about personal branding and photography.
Going it alone: My freelance story
In February, I celebrated my one-year freelance anniversary!
Why bullet journalling is exactly what I need right now
I’m a few years late to this trend but I am now officially a bullet journal-er(?). At the start of April, I fell down a YouTube rabbit hole after researching which graphics tablet to buy (I got the XP-Pen 12, in case you’re wondering). Before I knew it, I’d consumed 100s of hours of bullet journal content from the likes of Amanda Rach Lee (Queen of BuJo), Abbey Sy and Kalliopi Lyviaki, among others.
What marketers can learn from Netflix’s The Tiger King
If you haven’t watched Netflix’s latest docuseries The Tiger King yet then what have you been doing? Unless you’re a very busy key worker, you’ve got no excuse for not tuning into this small-screen masterpiece.
A sense of impending doom
I can’t help but think about the impending mental health crisis on the horizon in a post-pandemic world. Not just my own, but that of the entire global population. From the inevitable depression caused by weeks (potentially months) of isolation to the social anxiety sparked by lack of face-to-face contact… It’s all a bit worrying. And worrying is what I do best.
To market or not to market: Taking a sensitive approach to business
As the pandemic situation continues to unfold, and show no signs of slowing down, I’ve seen many different approaches to marketing one’s own business in these trying times. For some, it’s unforgivable. Any promotional material is seen as inappropriate and downright insensitive. While other businesses are embracing (and even exploiting) this period of inevitable economic downturn.
How to be an anxious person in a world of pandemics and politics
If you’re an anxious person like me then you’ve probably noticed the impact that this week’s events have had on your nervous state. The only time I remember being this obsessed with gathering and consuming information was when my mam was dying of Pancreatic Cancer and I became fixated on learning everything there was to know about the disease.