Blog

We tell stories. For us, blogging isn't just about "X ways to writer better content" (although we do that too). We enter every piece with an open mind, a blank page and a mission to tell the truth.
Read our blog below. We explore content strategy, web design and UX, as well as more personal topics including mental health and realities of freelance life.
Woman working on her freelance portfolio
Ellen Forster

Six ways to grow your freelance portfolio WITHOUT working for free

The "working for free" debate continues. Last week, I asked the Linkedin hivemind whether creative professionals should work for free. Opinions were mixed, from those staunchly against the notion to those in favour of the longer-term benefits of pro bono work. I summarised the debate in an...

Empty wallet
Ellen Forster

Should creative professionals work for free?

Last week, I asked the Linkedin hivemind - should creatives work for free? Within hours, I was subjected to a flurry of comments from “I’m a huge advocate of working for free” all the way through to “Should anyone work for free?” The reason I asked...

Greyhound wearing a santa hat
Ellen Forster

How to write a great sales email

Over 111 billion consumer emails are sent every day. Writing a great sales email that people will actually respond to isn’t easy. Especially when you’ve fallen into the habit of making the same mistakes time and time again… Despite our overpopulated inbox, email is still a very effective...

Recording studio
Ellen Forster

Podcasts I love: mental health, managing work and murder.

It seems like everybody who’s anybody has a podcast these days. Choosing the right podcast isn’t always easy and, when you do, there are about 300 episodes to scroll back through. How do you know it's worth your time and where do you start? Do you listen...

Muller Light yogurt
Ellen Forster

Why we need to stop ‘being good’

Back in 2017, I wrote a slightly preachy article about “being good” inspired by my time working in a corporate office. Not a day would go by without someone declining a biscuit or even milk in their tea because “I’m being good.” I am still very interested in...

Smiling women wearing headphones using a smartphone
Ellen Forster

Five tips to make your website more accessible

This is the third in a series of articles for #OctoberWrites. I’m writing every weekday this month sharing content design tips, mental health tidbits and insights into freelance life. In light of the BBC’s recent piece about why so much of the internet is closed off to...

Airbnb mobile journey
Ellen Forster

What makes great content design?

This is the third article in a series entitled #OctoberWrites. I’m writing every weekday in October, sharing content and web design tips, mental health thoughts and insights into freelance life.  Today’s article is less personal than yesterday’s overshare. In this piece, I’m focusing on content design -...