Hey everyone, I’m Lauren McWilliams Owner and Photographer of For You Photography™ and I was over the moon to be asked to write a guest blog for Content By The Sea all about personal branding and photography.
I’m a few years late to this trend but I am now officially a bullet journal-er(?). At the start of April, I fell down a YouTube rabbit hole after researching which graphics tablet to buy (I got the XP-Pen 12, in case you’re wondering). Before I knew it, I’d consumed 100s of hours of bullet journal content from the likes of Amanda Rach Lee (Queen of BuJo), Abbey Sy and Kalliopi Lyviaki, among others.
If you haven’t watched Netflix’s latest docuseries The Tiger King yet then what have you been doing? Unless you’re a very busy key worker, you’ve got no excuse for not tuning into this small-screen masterpiece.
I can’t help but think about the impending mental health crisis on the horizon in a post-pandemic world. Not just my own, but that of the entire global population. From the inevitable depression caused by weeks (potentially months) of isolation to the social anxiety sparked by lack of face-to-face contact… It’s all a bit worrying. And worrying is what I do best.
As the pandemic situation continues to unfold, and show no signs of slowing down, I’ve seen many different approaches to marketing one’s own business in these trying times. For some, it’s unforgivable. Any promotional material is seen as inappropriate and downright insensitive. While other businesses are embracing (and even exploiting) this period of inevitable economic downturn.
If you’re an anxious person like me then you’ve probably noticed the impact that this week’s events have had on your nervous state. The only time I remember being this obsessed with gathering and consuming information was when my mam was dying of Pancreatic Cancer and I became fixated on learning everything there was to know about the disease.
If you follow me on Twitter, you may have seen that I covertly took a photo of my Dad and tweeted it alongside a message asking people to check out his blog. Since then, he’s had thousands of visitors from all over the world and even requests for guest posts! It’s been a whirlwind 24 hours for both of us… here are some lessons I’ve learned from my Dad’s foray into blogging.
Last year, Bloom & Wild made a point of giving customers the chance to opt-out of Mother’s Day emails before they land in their inboxes. When the online florist first decided to put the power in our hands, I remember thinking what a great decision that was for a brand. Since then, I have experienced my own personal whirlwind. My Mam passed away following a very short period of intense suffering with pancreatic cancer last April, so now I am part of that audience who could really do with one less Mother’s Day email in my inbox.
Almost a week has passed since the tragic death of Caroline Flack. In that time, the word “blame” has been thrown about all over the shop. The debates continue on Twitter while the media simultaneously deletes certain stories and publishes more about the late TV personality, it got me thinking about the title of this piece: where does the news end and the profiteering begin?