blog

Working at my desk
Ellen Forster

A sense of impending doom

I can’t help but think about the impending mental health crisis on the horizon in a post-pandemic world. Not just my own, but that of the entire global population. From the inevitable depression caused by weeks (potentially months) of isolation to the social anxiety sparked by lack of face-to-face contact… It’s all a bit worrying. And worrying is what I do best.

Content By The Sea HQ
Ellen Forster

To market or not to market: Taking a sensitive approach to business

As the pandemic situation continues to unfold, and show no signs of slowing down, I’ve seen many different approaches to marketing one’s own business in these trying times. For some, it’s unforgivable. Any promotional material is seen as inappropriate and downright insensitive. While other businesses are embracing (and even exploiting) this period of inevitable economic downturn.

Ghost
Ellen Forster

How to be an anxious person in a world of pandemics and politics

If you’re an anxious person like me then you’ve probably noticed the impact that this week’s events have had on your nervous state. The only time I remember being this obsessed with gathering and consuming information was when my mam was dying of Pancreatic Cancer and I became fixated on learning everything there was to know about the disease.

Scatter Brian blogs
Ellen Forster

Lessons in blogging from my Dad

If you follow me on Twitter, you may have seen that I covertly took a photo of my Dad and tweeted it alongside a message asking people to check out his blog. Since then, he’s had thousands of visitors from all over the world and even requests for guest posts! It’s been a whirlwind 24 hours for both of us… here are some lessons I’ve learned from my Dad’s foray into blogging.

Ellen Forster

These brands are nailing compassionate marketing

Last year, Bloom & Wild made a point of giving customers the chance to opt-out of Mother’s Day emails before they land in their inboxes. When the online florist first decided to put the power in our hands, I remember thinking what a great decision that was for a brand. Since then, I have experienced my own personal whirlwind. My Mam passed away following a very short period of intense suffering with pancreatic cancer last April, so now I am part of that audience who could really do with one less Mother’s Day email in my inbox.

Magazines
Ellen Forster

Where does the news end and the profiteering begin?

Almost a week has passed since the tragic death of Caroline Flack. In that time, the word “blame” has been thrown about all over the shop. The debates continue on Twitter while the media simultaneously deletes certain stories and publishes more about the late TV personality, it got me thinking about the title of this piece: where does the news end and the profiteering begin?

Shaggy: It Wasn't Me
Ellen Forster

A lesson in gaslighting from Shaggy

This morning I spent an hour in traffic driving to the garage. I get there and they have no courtesy cars, despite promising me one beforehand. Fortunately, my best friend jumped to the rescue and lent me her car for the day.

An hour later I’m zipping down the Coast Road in a ’69 plate Mini Cooper blasting Kisstory (her chosen channel, not mine!). The gale-force winds have me scared to change the radio, so I’m bobbing along to the musical masterpiece that is “It Wasn’t Me” by Shaggy and that other guy.

While the humorous lyrics make for a party classic that’ll get even the most miserable uncle on the dancefloor, they are also very problematic. I don’t want to be that person who’s offended by everything. I understand that Shaggy’s magnum opus is meant tongue-in-cheek, but it got me thinking about how pop culture perpetuates gaslighting and how far I’ve come since my own gaslighting experience