#OctoberWrites

How to write a great sales email

Over 111 billion consumer emails are sent every day. Writing a great sales email that people will actually respond to isn’t easy. Especially when you’ve fallen into the habit of making the same mistakes time and time again… Despite our overpopulated inbox, email is still a very effective...

Why we need to stop ‘being good’

Back in 2017, I wrote a slightly preachy article about “being good” inspired by my time working in a corporate office. Not a day would go by without someone declining a biscuit or even milk in their tea because “I’m being good.” I am still very interested in...

Five tips to make your website more accessible

This is the third in a series of articles for #OctoberWrites. I’m writing every weekday this month sharing content design tips, mental health tidbits and insights into freelance life. In light of the BBC’s recent piece about why so much of the internet is closed off to...

What makes great content design?

This is the third article in a series entitled #OctoberWrites. I’m writing every weekday in October, sharing content and web design tips, mental health thoughts and insights into freelance life.  Today’s article is less personal than yesterday’s overshare. In this piece, I’m focusing on content design -...