Content without purpose is just fluff.
Content strategy is all about understanding your customers and using your brand, services, products and people to tell stories that prompt action. Without good strategy, you could write the greatest article in the world and it wouldn’t budge the needle in terms of what you want to achieve.
While great copywriting is absolutely vital to a great customer experience – but it also needs direction. If you don’t have a defined need for our copywriting services, you already have a copywriter in-house or you’re just unsure how to make the most of content, our Content Marketing service is perfect for you.
Get in touch to start developing a content marketing strategy that puts you at the forefront of your customer’s journey and delivers real, tangible results.
Who are your users? What do they really want?
Most businesses can’t fully answer this question. The first stage of the content strategy involves the user – because who really cares about what you do or who you are when they can instead hear about themselves?
We’ll define your users, map their queries and lay the foundations for a strategy that thinks about what you customers want.
Need to build links to your brand?
While we don’t offer an outreach service, we are happy to help with the ideation and creation of bigger creative assets that editors of mainstream media will love.
We’ll research statistics and create stories that bring new eyes to your brand and attract new links
Don’t just churn out blogs – it’s a waste of time. Instead, we’ll put together a keyword-driven content strategy that helps you rank better in the SEO world and also aligns with your customer’s needs.
This can be done quarterly or across a full year – the choice is yours!
Alright, we’re assuming if you’re looking at this bit you likely trust us to know what we’re talking about – so let us take care of it all.
We’ll build a content strategy, assess your user personas and then prescribe actions that must be taken throughout the year to help enhance performance.
We’ll create or edit any content that we outline and ultimately, we’ll increase your audience and your conversions. What’s not to like?