Author: Ellen Forster

Lessons in blogging from my Dad

If you follow me on Twitter, you may have seen that I covertly took a photo of my Dad and tweeted it alongside a message asking people to check out his blog. Since then, he’s had thousands of visitors from all over the world and even requests for guest posts! It’s been a whirlwind 24 hours for both of us… here are some lessons I’ve learned from my Dad’s foray into blogging.

These brands are nailing compassionate marketing

Last year, Bloom & Wild made a point of giving customers the chance to opt-out of Mother’s Day emails before they land in their inboxes. When the online florist first decided to put the power in our hands, I remember thinking what a great decision that was for a brand. Since then, I have experienced my own personal whirlwind. My Mam passed away following a very short period of intense suffering with pancreatic cancer last April, so now I am part of that audience who could really do with one less Mother’s Day email in my inbox.

A lesson in gaslighting from Shaggy

This morning I spent an hour in traffic driving to the garage. I get there and they have no courtesy cars, despite promising me one beforehand. Fortunately, my best friend jumped to the rescue and lent me her car for the day.

An hour later I’m zipping down the Coast Road in a ’69 plate Mini Cooper blasting Kisstory (her chosen channel, not mine!). The gale-force winds have me scared to change the radio, so I’m bobbing along to the musical masterpiece that is “It Wasn’t Me” by Shaggy and that other guy.

While the humorous lyrics make for a party classic that’ll get even the most miserable uncle on the dancefloor, they are also very problematic. I don’t want to be that person who’s offended by everything. I understand that Shaggy’s magnum opus is meant tongue-in-cheek, but it got me thinking about how pop culture perpetuates gaslighting and how far I’ve come since my own gaslighting experience

How to write a great sales email

Over 111 billion consumer emails are sent every day. Writing a great sales email that people will actually respond to isn’t easy. Especially when you’ve fallen into the habit of making the same mistakes time and time again… Despite our overpopulated inbox, email is still a very effective...