Content Design & UX
If your business cares about users, then content design should be a priority.
Content design is the practice of creating content around user needs, which are often different from what they ‘say’ they want. It’s an evidence-based approach that uses data and research to justify decisions.
Content design helps you move away from just talking about your organisation’s needs and goals and instead focus on the real things your customers want.
To achieve this, content design involves:
- Conducting and analysing user research to establish user needs and journeys.
- Holding workshops and discussions with stakeholders to align approaches and plan workflows.
- Testing different content formats and outputs before committing to a specific approach.
Content Design Services
Research
Whether it’s delving into existing user interviews, analysing your site’s data or conducting new research of our own, we can find our what your users want and what parts of their journey involve your business.
Planning & workshops
We combine briefs with research to create actionable content plans that have clearly defined goals. We engage with stakeholders and teams to get everyone on the same track, ensuring that all content serves users first.
copywriting
Once all the research is done, someone has to actually create the content. We’re expert copywriters that can deliver engaging, user-friendly content in virtually any format.
Full-service web design
Content design isn’t about a single piece of work – it’s an approach you should adopt across your entire web presence. We plan, build and launch websites that put your users first and come ready-made with content that meets your user’s needs.
